Most relationships and engagements among people have been developed because of communication. The biggest role of communication is passing information from one person to another so as to make them aware of something, educate or even warn them of something. Communication can be done in various ways such as the use of writings, spoken words or symbols. Signage refers to the passing of information through the use of symbols, signs and graphic designs to a certain audience. There are many of reasons why signage is used and some of them are one people about certain things, create awareness and offer people directions. Just like any other media of communication, signage is very important and plays a critical role in communication. Let’s consider some of the uses that make signage very important.
The primary purpose of any communication channel is to convey a message, and that is what signage does. When you want to reach out to specific audiences, you can use graphic designs and signs instead of the mainstream methods of communication. For signage to work effectively, the receiver of the information should be able to understand what the sender is implying. The signage could either be given directly by a person or could be written or drawn on surfaces. Symbols often accompany writings and words. Signage often spices up communication.
Besides, signage is an excellent tool to use in giving directions to people. People may not be fully aware of where they are supposed to go or which path to follow to get there. Instead of having people to keep giving the directions from time to time which can be very exhausting, the best alternative that can be used is signage. This has been applied mostly on the roads to play this function. People identify certain institutions with certain signs they have used over time. Some of these facilities that have distinct symbols include churches, hospitals, and schools.
Creating caution and awareness among people is also another vital role of communication using signs and symbols. Warning signs are vital on the roads for drivers and pedestrians to be aware of what’s is ahead so that they can take precaution. To ensure the safety of people on the roads, there are many signs that have been put to identify particular hazards such as falling rocks, sharp bends, and areas that are slippery. This makes sure that people are safe as they travel and go about their activities.
Besides the functions mentioned, signage is also used in advertising of products and services. The ways of doing this are through the creation of posters, billboards, and other forms.